About Us
Connecting strategy with data
Founded by Joe Colgan and Christian Bauer, colganbauer is a strategy consultancy utilising the sharpest analytical techniques to solve complex problems in the business of sport since 2007.
We are proud to work with the world’s most influential and prestigious rights owners, governing bodies and other sporting and commercial organisations as a complement to their internal teams.
Bringing an analytical curiosity to the world of sports consultancy, we are constantly exploring new and innovative ways to deliver great value and successful outcomes for our clients.
Strategy
We offer clients robust frameworks, deep industry knowledge and advanced analytical techniques. Our recommendations are always bespoke in context, reliable for decision-making, and lead to practical action plans despite the evolving complexities of the sports and media landscape.
Media
We work with our clients to value media rights, unlock market intelligence and better engage with their fan base through a proven approach that is refined and tailor-made to each client’s individual needs.
Sponsorship
We help our clients assess, value and optimise sponsorship propositions and opportunities, enabling deeper and more effective partnerships between rights owners and brands, powered by thorough and robust data analysis.
Betting
We work to optimise sustainable revenues and data strategies, enabling deeper collaboration and partnership opportunities to ultimately improve betting experiences for punters and generate revenue for both sporting bodies and betting operators across the globe.
Strategy
We offer clients robust frameworks, deep industry knowledge and advanced analytical techniques. Our recommendations are always bespoke in context, reliable for decision-making, and lead to practical action plans despite the evolving complexities of the sports and media landscape.
Media
We work with our clients to value media rights, unlock market intelligence and better engage with their fan base through a proven approach that is refined and tailor-made to each client’s individual needs.
Sponsorship
We help our clients assess, value and optimise sponsorship propositions and opportunities, enabling deeper and more effective partnerships between rights owners and brands, powered by thorough and robust data analysis.
Betting
We work to optimise sustainable revenues and data strategies, enabling deeper collaboration and partnership opportunities to ultimately improve betting experiences for punters and generate revenue for both sporting bodies and betting operators across the globe.